If you've added listings to Yaga, don’t just sit back and wait for Buyers to stumble upon your shop by chance. Social media offers amazing marketing opportunities - use these simple steps to promote your Yaga shop with just a few clicks:
1. A good listing is everything.
Start by asking yourself: “What would I want to know before buying something?”
At a minimum, include the item name (e.g., skirt), size, condition, and if possible, the brand, color, and other key features. The keywords in your description determine whether your item shows up in Yaga search results - so the more detailed your listing, the better your chances of making a sale!
2. Share an Insta-story about your shop!
Create a photo series or a video of the items in your Yaga shop and design an engaging story. Be consistent - post new stories whenever you add new items. Market your shop like top fashion brands and influencers do - invest in great photos, use filters, and find your personal style.
Tip: Tag @shopyaga in your story as we often repost our favorite stories on the official Yaga Instagram account!
3. Add your shop link to your Facebook or Instagram bio.
Did you know Instagram lets you add one clickable link to your profile? Use this for your Yaga shop so your followers can always find you. The same can be done on Facebook or any other social platform.
4. Create Instagram posts from some of your listings.
Stories disappear after 24 hours, but posts stay on your Instagram feed. Choose a great photo of one of your items and add a caption explaining how Buyers can find your shop on Yaga.
5. Share your listings in Facebook selling groups.
Did you know that Estonia’s largest Facebook selling group has over 125,000 members? With the special “Share” button, you can share your entire shop or selected listings directly to relevant groups. Choose groups that match what you’re selling. For example, there are dedicated groups for children's items, furniture, tech, musical instruments, and more.
Start by joining relevant selling groups on Facebook, and then share away!
6. Make sure your product photos are attractive.
Every day, Yaga selects its favorite product photos to feature on the homepage. If your shop is full of great-looking items, your entire shop might even be chosen as Shop of the Week!
7. Create a discount code for your Yaga shop.
Everyone loves a good deal and discount codes are a great way to attract new buyers to your shop. [Read more here about how to create a discount code.